For 4,000 years, the land of Israel has been the focus of travelers. Indeed, Israel is often considered "the world's first tourist destination." For forty centuries, pilgrims, travelers and tourists have been coming to Israel for the experience of a lifetime. Nowadays, some 2.5 million tourists come to Israel every year - discovering a country that is both ancient and ultra-modern, biblical and high-tech, uncomplicated and sophisticated, holy and secular; a land where spiritual adventure beyond compare can be combined with a world-class Mediterranean vacation.
